Key figures
The share & dividend
Shareholders

Our market

SkiStar is in a strong position thanks to its strong presence in the stable alpine skiing market, a diversified customer base, competitive advantages in Scandinavia, potential for market expansion, and strategic adaptability.

52%
Market share in Sweden
41%
Market share in Scandinavia
31%
Market share in Norway
Market Share
Tourism
Alpine Skiing Market

Global

166%
Tourism growth since 1995 (tourist arrivals)
7%
of total global exports of goods and services (2019)
Tourism breakown (2019)
56%
Holidays, recreation, leisure
13%
Business travel
27%
Visits to family and friends, religious or health-related travel

Swedish

2.5%
of Sweden's GDP was tourism (2019)
7%
of total global exports of goods and services (2019)

Coronavirus pandemic

60-80%
Estimated total net loss for international tourism due to coronavirus pandemic (2020)
Approx. 54%
Decrease in overnight guests (Sweden overall) during Covid19 pandemic. (march-may 2020)
2000+
Number of destinations worldwide
19 million
Scandinavian skier days (2018/2019 season Sweden, Norway, Finland)
100
Number of countries offering alpine skiing
400m
Annual Skier days globally
210m
Skier days a year in EU
135 million
Estimated Global Skiers

Sweden's Ski industry 2019/2020 season (Covid)

7.65 million
Skier days at 50 largest resorts
7.9 million
Total skier days (16% decrease)
Over SEK 1.5 billion
Ski pass sales (13% decrease)
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