By identifying interesting plots of land for either exploitation or slopes, the land assets SkiStar has at its disposal constantly increase in value. This trendin value is usually seen on SkiStar’s own land, but also in some cases in the form of joint ventures together with other developers. We also continuously review opportunities to acquire land that could enhance our destinations’ ongoing development and attractiveness. In all of these cases, the objective is to produce completed development plans. Our strategy is also based on development of our own land as much as possible, or selling it to the jointly owned company, Ski ab Invest AB.Whenever SkiStar is involved in property development and exploitation, we also want to ensure that it is sustainable and that the lift and piste systemis developed simultaneously to achieve a balance between the development of skiing in winter and summer activities, for example, and property development. Our goal is to build properties that are sustainable and adapted to year-round use as far as possible. A further requirement is that all SkiStar’s new builds must be environmentally certified.

SkiStar's land development assets and unsold plots total 5.2 million sq. m.(5.2). Most of the assets were acquired a long time ago and, therefore, have a low acquisition value. No market valuation of the assets has been conducted as it is difficult to make a reasonable assessment of the possible exploitation rate of the land assets. Based on our own assumptions and experience, around 50 percent of the land can be built on, which is 2.6 million sq. m. If the land is sold as plots, it would mean 2,600 plots, each comprising 1,000 sq. m.

SkiStar Vacation Club is a way of owning your accommodation in the mountains in the form of weekly units at SkiStar’s destinations; Sälen, Vemdalen or Åre.This form of accommodation must be cost-effective, simple and safe for timeshare owners. SkiStar Vacation Club accommodation is located immediately adjacent to skiing and the large range of activities available all year round in the mountains. When you arrive at your SkiStar Vacation accommodation, it is always in good order, the beds have been made and everything is ready for your longed-for mountain holiday. On departure, we take care of cleaning and other services. SkiStar Vacation Club also provides timeshare owners with a range of advantages and discounts on SkiPass, ski rental, ski school and other activities. Timeshare owners are also given an opportunity to become members of the international timeshare exchange network RCI.

Investments in SkiStar’s own operations amounted to SEK 330 million during the financial year. Due to a cautious property market, which is the result of high interest rates and inflation in previous years, no major new property projects have been started in the financial year. At the end of the financial year, only 11 apartments remained to be sold in SkiStar’s Fjellnest project in Hemsedal. These are being let and are bringing in a good level of rental income as we wait for the market to stabilise.The important work of transforming plots of land into fully completed detailed development plans has resulted in around 8,000 sq. m. gross floor area being developed. The detailed development plan for Söderåsen in Sälen is expected to be adopted in late autumn 2024. This covers around 10,000 sq. m. gross floor area. The area is described as very attractive and contains not only housing but also restaurants and shops. Work on detailed development plans is also ongoing at all destinations. Projects in the planning phase that are closest to entering production are Vasakölen and the second phase of Timmerbyn Village, both of which are located in Sälen. Vasakölen comprises about 100 apartments and approximately 600 beds and is focused on budget mountain accommodation to rent, while Timmerbyn is a more conventional project involving apartments for sale. The projects are subject to approval by the Board of Directors before production can commence.